Choosing the right objective from the start is crucial, as it will later affect your ad delivery and bidding options. If you want to avoid the confusion and messy campaigns, you have to keep this in mind. Based on this information, Facebook will auto-optimize your campaign, so that it will reach the right people. Every Facebook campaign objective has different delivery optimizations options and supported ad types. You can also use this objective to drive more traffic to your website. This could be a good option when promoting limited-time offers or when creating remarketing campaigns. Engagement objective is now where you can set up event response and page likes campaigns, which were previously their own distinguished campaign objective.
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There are a number of different objectives that support video and slideshow ad formats. Get resources and support for your business. Learn more. Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page. Business Help Center. Monetize Your Content or App. Create an Ad Create a Page.
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The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them. The brand awareness objective gives you the estimated ad recall lift people metric, which shows how many people we estimate would remember your ad if we asked them within two days. A brand lift study is required for the most accurate measurement of ad recall.
Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them. Works well with: ad recall lift. Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations.
